Highlights
- 20+
Pieces of coverage (over a six-week campaign)
- 291m+
Media reach
- 68%
Increase in organic users
To make the Eden Project’s new Nature’s Playground installation a must-visit for families in the summer of 2023 through features, what’s on guides and expert interviews.
In the height of Summer, our eco attraction client – Eden Project – were keen to build awareness around their two new summer campaigns, ‘Nature’s Playground’ and ‘Summer of Play’, with the aim to boost ticket sales, build quality links to their campaign pages, and amplify their message of the benefits of reconnecting with nature.
In a landscape where there’s similar seasonal events occurring across the UK, No Brainer was entrusted with the challenge of crafting a compelling Digital PR strategy to ensure The Eden Project would be the go-to destination to visit over summer.
Our key objectives:
To ensure the success of the overarching campaign, we delved deep into our strategic insights and drew upon our experience to craft a robust campaign plan.
We placed a large focus on our chosen audiences as they were the key to driving results. Utilising our audience insights on how the demographics interacted, behaved and roamed online, we were able to build and develop our stories.
We also created bespoke media lists in order to achieve the broadest and highest quality media coverage and links, including national and regional publications, as well as consumer titles.
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