We are
B Corp certified
In January 2023 we announced our official B Corp Certification status, becoming one of the first agencies of its type to secure global accreditation and joining more than 1,600 companies with the status in the UK.
What is B Corp?
B Corp is built on using business for good and requires companies to pass a series of rigorous tests, measuring their entire social and environmental impact.
This includes aspects like operations, ownership, staff pay, and community engagement, all of which are factored into a comprehensive assessment phase.
Businesses that secure official B Corp status are accredited for three years before they need to recertify. Importantly, B Corp also highlights areas for future improvement to ensure companies carry on taking steps to be better, and ultimately to retain the coveted accreditation.
A word from our founders
At No Brainer, becoming a certified B Corp wasn’t just a milestone; it was a reflection of who we are as a business. From day one, we’ve built our agency on a foundation of values that prioritise people, planet, and purpose alongside profit. For us, it’s about proving that you don’t have to choose between running a successful business and doing the right
thing —those two goals can, and should, go hand in hand.
The B Corp journey challenged us to re-examine every aspect of our operation, from how we treat our team to our impact on the environment and the communities we work with. It wasn’t easy, but it was worth it. Our certification isn’t just a badge —it’s a promise to keep pushing ourselves to do better, be better, and inspire others to do the same.
One of the proudest moments in this process has been seeing how our
team has embraced this mission. From implementing sustainable
practices in the office to supporting community initiatives, they’ve proven that purpose truly drives performance. As co-founders, we’re proud to lead a business that doesn’t just talk about making a difference but actively works to make it happen every day
We're a rare thing...
There’s only 115 SEO agencies in the UK that are B Corp certified – and we’re one of them!
There’s only 51 B Corp certified companies in the UK that can do Digital PR.
B Corp certified companies that provide Content Marketing in the UK!
Why we wanted to be accredited
No Brainer is a purpose-led company and our WIRED values guide everything we do. In line with this, we believe it is really important for us to measure and demonstrate our social and environmental performance.
We officially began our application journey at the start of 2023 and we knew that only a handful of agencies had passed. This didn’t put us off – it actually reassured us the bar was high. The assessment phase was very thorough and on top of questionnaires and submitting evidence, there was also a one-to-one interview we needed to complete.
We ultimately gained a score of 87.4 in the assessment phase, coming well above the required threshold of 80. This made us one of the first agencies of our type to secure the global accreditation in the UK."
How did we score?
Based on the B Impact assessment, we earned an overall score of 87.4!
The median score for ordinary businesses who complete the assessment is currently 50.9.
- 87.4 Overall B Impact Score
- 80 Qualifies for B Corp Certification
- 50.9 Median Score for Ordinary Businesses
Governance 16.2
Governance evaluates a company’s overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
Ethics & Transparency 5.3
What is this?
A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders – such as workers, community, environment, or customers.
Workers 34.2
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 25.8
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 6.3
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 4.7
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
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