Meet the author:

Laura Rudd

I’ve worked in digital and content marketing for over 20 years, specialising in SEO since its inception. My career has spanned both agency-side and in-house roles, working alongside brands like HomeServe, Taking Care, Checkatrade, and AO.com. My expertise centres on SEO and content marketing, where I’m passionate about audience-first strategies that drive long-term organic performance.

YMYL: What it Means for Healthcare Ecommerce Brands

Laura Rudd 30/10/2024

Essential content marketing metrics to measure performance

Laura Rudd 30/09/2024

Should we optimise for Google AI overviews?

Laura Rudd 04/09/2024

The business value of long-form content

Laura Rudd 30/08/2024

The ultimate technical SEO checklist

Laura Rudd 08/07/2024

A complete guide to Google E-E-A-T

Laura Rudd 02/04/2024

The power of topic clusters in SEO, UX and everything else

Laura Rudd 04/03/2024

Content marketing AI trends for 2024

Laura Rudd 20/02/2024

Why Google Authorship matters for SEO

Laura Rudd 26/01/2024

Best Christmas Adverts

The Best Christmas Adverts (according to online data)

Laura Rudd 18/12/2023

Guide to SEO for Financial Services

Laura Rudd 15/09/2023

Getting the best marketing return when working with home influencers

Laura Rudd 24/05/2023

What is programmatic SEO and does it work?

Laura Rudd 16/05/2023

Tips for using data-driven PR in ecommerce marketing

Laura Rudd 26/04/2023

The best fintech marketing campaigns and what we can learn from them

Laura Rudd 12/04/2023

Five essential SEO metrics and where to find them in GA4

Laura Rudd 05/04/2023

Five tips for an effective ecommerce blog strategy

Laura Rudd 21/03/2023

Four steps to supercharge your underperforming website content

Laura Rudd 06/02/2023

What should be on your SEO priority list for 2024?

Laura Rudd 30/01/2023

Eight key content marketing tips for financial service brands in 2023

Laura Rudd 12/12/2022

How to overcome ecommerce content marketer’s block

Laura Rudd 02/12/2022

The Best SEO Reporting Solution for the C-Suite

Laura Rudd 28/11/2022

Black FriYay or FriNay; Is e-commerce the beginning of the end for Black Friday?

Laura Rudd 24/11/2022

What ecommerce brands can expect from UK online shopping behaviour in 2023

Laura Rudd 21/11/2022

2023 guide to keyword mapping for ecommerce SEO (with free template)

Laura Rudd 04/11/2022

What to do if your website is hit by a search engine core update

Laura Rudd 20/10/2022

How Love Island influenced home decor shopping trends in 2022

Laura Rudd 19/10/2022

The Best and Worst UK Black Friday Ideas & Campaigns

Laura Rudd 17/10/2022

Ecommerce tips: Planning for selling in peak season

Laura Rudd 12/10/2022

Five ways to offer a personalised shopping experience online

Laura Rudd 07/10/2022

10 red flags to look out for when hiring or working with a SEO agency

Laura Rudd 05/10/2022

5 ecommerce link building tips for 2022

Laura Rudd 04/10/2022

How to check your visibility in Bing and why you should

Laura Rudd 03/10/2022

Google’s Helpful Content Update: What it means for your website

Laura Rudd 26/09/2022

How to write a content brief that gets the right results first time

Laura Rudd 30/08/2022

Reasons to migrate your website analytics to GA4 ASAP

Laura Rudd 09/08/2022

The Big Local SEO Checklist

Laura Rudd 25/07/2022

How important is website load time for ecommerce success?

Laura Rudd 20/06/2022

Five types of optimised content that can transform lead gen quality & results

Laura Rudd 01/06/2022

What to include in your SEO reports

Laura Rudd 12/05/2022

How to incorporate SEO into your content planning, creatively

Laura Rudd 13/04/2022

Six SEO content writing tips for ecommerce brands

Laura Rudd 18/03/2022

Six ways to optimise your Google Business Profile listing(s) to boost your local SEO

Laura Rudd 09/03/2022

The COVID-19 pandemic in search trends

Laura Rudd 07/03/2022

Five key SEO tips for home improvement retailers

Laura Rudd 28/02/2022

The benefits of repurposing existing content for ecommerce SEO

Laura Rudd 09/02/2022

Ecommerce SEO Checklist for starting the year strong (2022)

Laura Rudd 04/01/2022

Why is thought leadership content important in B2B PR and marketing?

Laura Rudd 16/12/2021

Should your ecommerce business be optimising for voice search?

Laura Rudd 08/12/2021

How to optimise your visual content for search engines

Laura Rudd 29/11/2021

What is Google’s MUM update and what does it mean for your SEO strategy?

Laura Rudd 26/11/2021

Five steps to drive more online sales with content marketing

Laura Rudd 17/11/2021

An intro to content design

Laura Rudd 05/11/2021

SEO keyword research 101 for ecommerce

Laura Rudd 01/11/2021

Digital PR: How to measure brand awareness online

Laura Rudd 26/10/2021

Six free SEO research tools to use in your strategy development

Laura Rudd 13/10/2021

Four reasons you should be building seasonal landing pages for SEO

Laura Rudd 11/10/2021

Six essential (and FREE) tools to transform your content marketing

Laura Rudd 04/10/2021

Five Keys to Effective Product SEO

Laura Rudd 29/09/2021

SEO Reporting – What stakeholders need to know

Laura Rudd 16/08/2021

5 ways to generate creative digital PR ideas for ecommerce brands

Laura Rudd 10/08/2021

4 ways to build quality links to your Ecommerce website

Laura Rudd 03/08/2021

5 tips for effective SEO on Shopify Websites

Laura Rudd 30/07/2021

7 Essential KPIs to measure your ecommerce SEO performance

Laura Rudd 27/07/2021

An SEO’s story: 6 things I’ve learnt from the world of digital PR

Laura Rudd 19/07/2021

5 reasons why you need digital PR in your SEO Strategy

Laura Rudd 08/07/2021

Eureka! moment for new Merseyside attraction as it appoints No Brainer

Laura Rudd 16/06/2021

How to get buy-in for SEO (in 5 steps!)

Laura Rudd 08/04/2021

Five of the best examples of creative B2B PR campaigns

Laura Rudd 20/08/2020

Six top tips for good internal communications

Laura Rudd 10/06/2020

Working with agencies: does location matter anymore?

Laura Rudd 23/04/2020

Taking control in uncontrollable times

Laura Rudd 02/04/2020

6 Perceptions of PR – are any of them you?

Laura Rudd 19/09/2019

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