We're a leading, creative, search-first
ecommerce Content Marketing agency
As a leading ecommerce content marketing agency in the UK, we help retailers to connect with existing and potential new customers through brilliant content and storytelling.
Developing bespoke ecommerce content marketing strategies that aligns with your business objectives, target audience and wider marketing goals, helping to drive increased relevant traffic, boost your brand, and generate more sales.
Working together, from start-ups to global brands:
We know ecommerce content marketing
Our expert team deliver tailor-made content marketing strategies that deliver for online retailers at every stage of the journey, from awareness through to conversion.
Combining audits, data analysis, research, creative ideation, SEO best practice and content design principles to deliver content that really connects with your audience and drives action. Here’s how we do it.
Market analysis and competitor research
Audience, personas and user journeys
Content audits and E-E-A-T analysis
Tailored Content Design principles
In-depth keyword research & mapping
Content Strategy and distribution channels
In-depth content planning, crits and activation
Ongoing performance monitoring & reporting
Whether it’s standalone ecommerce content marketing services you’re considering, or content marketing as part of a wider channel strategy that incorporates SEO, digital PR, social media marketing and more, our proven approach delivers results for online retailers.
“We know what makes great content - and the audience is at the heart of that. We blend audience insights and search data, market intelligence, and expert content know-how, to drive the outcomes your brand needs (and your customers want).”
– Laura Rudd
Head of SEO & Content
Content marketing services to make your ecommerce brand stand out
Ecommerce Content Strategy
Reaching and connecting with potential customers effectively is the key to success with ecommerce content marketing. We help you get there using a combination of research, audits, customer data, persona development and user journey visualisation.
Our ecommerce content strategies are designed to deliver the content that your target audience needs at every stage of their buyer journey, and beyond.
Content Creation
Using the content types, structures and formats that best resonate with your target audience, we turn ideas into webpages, blogs, guides, videos, social media posts, online tools, interactive graphics and more. We craft useful, evergreen ecommerce content that aligns with your brand ethos and delivers long-term benefits for your brand.
Content Optimisation
Many ecommerce sites have lots of existing content that isn’t performing as well as it could. We'll find the existing content with big opportunity and get to work by optimising, updating or repurposing to improve content performance, deliver a smoother UX and reach new audience segments.
Content Distribution
To help ensure that your ecommerce content is discovered and engaged with by the right people at the right time in their buying journey, we utilise multiple channels to amplify reach, build more brand awareness and help generate backlinks from other relevant websites to yours.
SEO Content for Ecommerce
Ensuring that your branded ecommerce content is discoverable through organic search at key points of the buyer journey is essential. Developed to fulfil audience needs first, our search-driven content is structured and designed to align with SEO current best-practice and links in with your wider SEO strategy and business objectives to maximise long-term results.
Social Content for retailers
Whether your brand utilises social commerce to sell directly via social media platforms, or drives social traffic to your website to complete purchases, we can help develop compelling content that converts and delivers on your goals. We love making ecommerce social content that stops the scroll.
Content Campaigns
It all starts with our extensive briefs before kicking things off with understanding your audience, analysing insights and all data, as well as competitor analysis to brainstorm the perfect creative content ideas and concepts. It's then into our Content Crit phase to get it just right, ensuring that it'll deliver to your objectives whilst naturally performing well on search and earning great links.
Creative Content
From videos to infographics, podcasts and interactive content, through to animations and photography - we can help make your content go further. Our creative content is based on insight, and delivered through some of the most creative minds out there.
“No Brainer have been a fantastic partner to us, providing a joined up and cohesive SEO, content and digital PR strategy that we just could not have delivered in-house.”
John Swaffield
TakingCare
Happy customers
“What’s great about working with No Brainer is their depth of knowledge and expertise, their innovation, their holistic approach to content marketing and their efficiency! They’re a genuine and exceptionally talented bunch of people who work with you to understand your needs and deliver the results you want”
Stephanie Mcevoy
Places for People
“No Brainer was able to work nimbly with us at short notice on a story that had already performed very well across mainstream travel and lifestyle media. They leverage the hook, exploring different features and angles to enhance its online impact and SEO.”
Becky Bennett
The Eden Project
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Answers to your ecommerce content questions
You’ve got questions, and we have answers. We pride ourselves on translating the complex into something meaningful to all.
What is ecommerce content?
Ecommerce content is content specifically designed to attract and retain potential customers. It can take many forms and be used with multiple marketing channels to reach and engage the target audience at various stages of their buying journey.
How do you create ecommerce content?
Effective ecommerce content comes from the foundation of a solid content strategy that is shaped around brand objectives. This will usually take the form of stages that can include:
- Analysing audience and buying cycle data
- Auditing existing ecommerce content
- Content ideation
- Ecommerce content planning
- Content design, creation and optimisation
- Implementing your ecommerce content strategy
- Tracking and measuring performance to learn for future ecommerce content strategies
Do you need an agency for ecommerce content?
You’re the experts on what you sell, but bringing in an ecommerce content agency to partner with can help to supercharge your content and your wider marketing strategy, bringing all of the benefits of specialist skills, experience, creative ideas and resources that you might not have in-house.
At No Brainer, our team includes decades of combined experience in all of the various disciplines involved in ecommerce content and multi-channel digital marketing for retailers. From data analysis, SEO knowledge and copywriting skills, to ideation, content creation and proven ecommerce results, you can gain access to all of this expertise and the benefits of close collaboration as we work together for your brand’s success.
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