Boost your brand and search performance with an award-winning
Ecommerce Digital PR agency
Want to be first on search and famous amongst your target customers?
Our award-winning Digital PR strategies will help you capture the hearts, minds and wallets of your target audience.
Working together, from start-ups to global brands:
We’re an award-winning ecommerce Digital PR agency
We drive measurable results for ecommerce brands.
Our digital PR strategies position your brand at the heart of the news agenda and create campaigns that truly connect with your customers, driving both awareness and sales.
Digital PR for ecommerce brands faces challenges around link-earning, with affiliate links dominating many news websites. But Digital PR for ecommerce is far more than just ticking the link-building box.
With our deep roots in PR and media relations, our Digital PR and media experts will craft stories that reflect your brand identity, are relevant to and resonate with your target audience, and support SEO objectives.
Our team understands what makes headlines and what makes consumers tick, and most importantly combines this with creative content marketing and SEO best practice to drive maximum impact online.
Our outreach approach will also go beyond the media landscape to earn you the right citations and links that drive the most ecommerce SEO impact.
When it comes to Digital PR campaigns for ecommerce brands, you won’t find any cookie-cutter campaign concepts here.
All of our campaign activations are rooted in creativity and insights, through our Creative Intelligence model, meaning we can create eye-catching and engaging campaigns that are meaningful to your target audience and drive real business impact.
It’s time to think beyond backlinks and focus on creating content that drives meaningful results — for your ecommerce business, your customers, and your industry.
Take your ecommerce brand to the next level with a digital PR strategy that delivers real, lasting impact.
Our tailored approach to ecommerce Digital PR includes…
- Market Analysis & Competitor Research: Understand your niche and what sets you apart.
- Audience, Journeys & Personas: Know who’s shopping and how to meet their needs.
- Product Placements: Securing features in popular product round-ups and listings to maximise visibility in search results.
- Product Partnerships and Community Engagement: Identifying brand-aligned partner businesses, communities and influencers who can champion your product range and drive traffic.
- Backlink Auditing: Analyse your backlinks and those of your competitors to identify opportunities to generate new links and collaborations.
- Content Auditing & Planning: Optimise existing assets and align content with the news agenda to earn more links, coverage and content visibility.
- Creative Campaign Ideation & Strategy: Design standout campaigns that capture attention and generate coverage.
- Commentary & Newsjacking: Position your brand as a go-to expert in your industry.
"Digital PR for ecommerce is not just about securing product placements or trying to get around affiliate links. It’s about understanding the full search landscape for ecommerce keywords and where your brand can maximise its visibility online. Brands need to tap into the full spectrum of ‘digital coverage’ and maximise brand spread on search results across numerous platforms and content formats. This means being first of mind and visible in the places where customers are searching for products, as well as driving demand and hype for things consumers might not even realise they need yet.."
– Tori Attwood,
Digital PR Director
Award winning
How we can help
Product reviews
Secure reviews in top ten guides and titles your target customer frequently reads, maximising affiliate relationships, driving traffic to target product pages and creating demand.
Product placements
Secure editorial features in the publications aligned to your target customers, creating authentic, brand-aligned content.
Trade and consumer retail PR strategy
Champion your products amongst trade and retail press to showcase features and USPs, reinforcing brand value in the industry.
Ecommerce PR campaigns
Whether it's to drive mass brand awareness and hype for your products with new customers, or to re-engage existing customers in product features they've missed, our ecommerce PR campaigns are creative and results-driven.
Thought leadership
Amplify the expertise of your in-house spokespeople to drive more brand awareness of the benefits of your products to consumers and the industry as a whole.
Build backlink profile
Grow the backlink profile of your product and category pages with our SEO-driven backlink audits. We’ll identify the links that are boosting competitor pages and close the gap to increase search performance.
“No Brainer have been a fantastic partner to us, providing a joined up and cohesive SEO, content and digital PR strategy that we just could not have delivered in-house.”
John Swaffield
TakingCare
Happy customers
“What’s great about working with No Brainer is their depth of knowledge and expertise, their innovation, their holistic approach to content marketing and their efficiency! They’re a genuine and exceptionally talented bunch of people who work with you to understand your needs and deliver the results you want”
Stephanie Mcevoy
Places for People
“No Brainer was able to work nimbly with us at short notice on a story that had already performed very well across mainstream travel and lifestyle media. They leverage the hook, exploring different features and angles to enhance its online impact and SEO.”
Becky Bennett
The Eden Project
Helping the nation #HaveTheTalk about elderly care for an AXA brand
35%
above coverage target
70%
coverage to link ratio
10.5k
instagram live views
- Digital PR, Content, Media Relations, Influencer Marketing
TakingCare is a leading provider of personal alarms in the UK, but the brand has one big problem: customers don’t put elderly care plans in place until after someone has had a fall, which is too late . So, we designed a campaign to get the AXA brand front-of-mind for elderly care options, and to help Brits break the taboo on conversations about elderly care.
Raising the roof on trades careers for Checkatrade
200+
PR coverage
476
traffic referring keywords on page 1
4.5k
podcast downloads
- Digital PR, SEO, Content, Social, Media Relations, Influencer Marketing
Checkatrade wanted to be the go-to name in the trades and construction sector for apprenticeships. Our strategy paved the way for the launch of three key programmes that aim to engage schools, employers and young people in the possibility of trades careers.
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Answers to your questions
If you’ve got questions about ecommerce digital PR, we’ve got the answers!
What is PR in ecommerce?
PR in ecommerce refers to the use of public relations to grow an online retail brand. Ecommerce PR professionals will use a range of tactics, including media outreach, product placements, influencer partnerships and content marketing to drive awareness of ecommerce brands, which boosts brand trust and credibility, and ultimately increases product sales.
How ecommerce PR and SEO can work together?
Ecommerce PR and SEO can work together by helping brands to demonstrate Google’s required EEAT signals, which include Expertise, Experience, Authority and Trust.
By securing high-profile media coverage on websites with strong domain authorities, like news publications, brands can demonstrate that they are experts in their field and credible sources used by the press.
Google also considers high-quality backlinks as a ranking signal when their algorithms are determining where to rank a website, so securing links to your website from other high-quality websites will help to demonstrate that your website content is trustworthy and worthy of ranking higher.
Can you increase online sales with Digital PR?
Digital PR can increase online sales by boosting brand visibility and improving the ranking performance of product pages and category pages. By securing media coverage on high-profile websites, Digital PR ensures more customers are aware of your products and brand, building brand trust and awareness.
Then, by earning backlinks to your product pages and high authority citations of your brand, Digital PR helps your product pages to rank higher on Google’s search results, so your customers can find them when they look for products they want to buy.
Why use an ecommerce agency for Digital PR?
Brands can use an ecommerce agency for Digital PR when they want to increase the outputs of Digital PR and drive more online sales.
Ecommerce Digital PR agencies bring a broad range of expertise that spans PR, SEO, Content and Social, which can be hard to replicate in-house.
Ecommerce Digital PR professionals will tap into this broad mix of skillsets to secure high-quality backlinks, select the best influencer partnerships to drive more sales, increase press coverage, and boost SEO performance and brand trust.
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