Award-winning
healthcare marketing agency
As an award-winning healthcare marketing agency, we know how important it is to demonstrate ROI and patient engagement across marketing channels.
Through leveraging best practice in SEO, Content and Digital PR, our healthcare marketing strategies drive patient engagement, boost visibility, and enhance your brand’s reputation. Our approach is always aligned to your business goals, ensuring trackable ROI.
Working together, from start-ups to global brands:
We're experts in healthcare marketing strategies
From care providers to clinical trials, we’ve worked with a range of healthcare companies to drive their business objectives forward, whilst always staying laser focused on delivering the right content to inspire action from their audiences.
Whilst every healthcare company is unique, in an increasingly digital world they’re often all faced with similar challenges, whether that’s increasing patient recruitment, building brand trust and credibility, or boosting awareness of a medical product or service in an ever more competitive space.
As a leading healthcare marketing agency, we understand the challenges your business can face and know the best digital marketing strategies to address them. Our approach blends data, research, UX, and decades of marketing experience and creativity to deliver a customer-first strategy designed to hit your commercial objectives.
We like to work collaboratively and think of ourselves as an extension of our clients’ teams, working together towards our shared goals.
Our healthcare marketing services include:
- Healthcare Content Marketing
- Healthcare SEO
- Healthcare PR
- Technical website support
- Audience, Journeys & Personas
- Navigator - our revenue-focused content planning system
- Healthcare Strategy & Roadmap
- Performance Monitoring & Reporting
“Social media has exploded with health-related advice from 'experts' pushing different products and opinions, and AI has created a flood of content that is poorly sourced or created.
In a market that has to walk between compliance and customer honesty, this approach is a risk. It's no surprise that patients don't know who to trust anymore with so much poor content being created. They're increasingly more sceptical of information they read online and are more resistant to marketing efforts.
Healthcare brands who want to stand out have to put the patient at the heart of their marketing strategies, ensuring that they are delivering value, being authentic and showcasing their expertise throughout the customer journey."
– Tori Attwood
Digital PR Director
Healthcare marketing services that deliver big results
Healthcare content marketing
Whether it's through valuable blog content, engaging social media, inspiring video or expert-lead articles, our content marketing strategies will educate and engage patients and target customers.
Content is crucial for building trust, authority and credibility for your healthcare brand.
Healthcare marketing strategy
In order to market effectively to your customers or patients, you first need to understand their wants, needs and online behaviours.
Our healthcare marketing strategies are rooted in data and underpinned by patient insights that help us to shape where your target customers live online and the things that matter most to them.
Healthcare social media
Social media is awash with fake experts and inauthentic advice, so it's more important than ever that healthcare brands have a robust, credible social media presence.
Our healthcare social media services will help your brand to educate, inform and connect with customers in an authentic way that drives meaningful engagement and brand trust.
Expert profile building
Social media and content can be powerful tools for amplifying your in-house experts, if done in the right way.
We can work with you to position your industry experts at the forefront of social media trends, PR conversations and sought-after content, whilst also ensuring your experts are clearly visible in the right places - helping strengthen marketing trust signals on your website to improve organic search rankings.
Healthcare SEO services
We offer a wealth of healthcare SEO services tailored to your specific needs and mindful of the in-house resource at your disposal.
From in-depth keyword research to inform the best content to produce to technical website optimisations to ensure your website is easily discoverable by your target audience, our healthcare SEO service will make your brand front of mind for patients.
Healthcare SEO strategy
We work with in-house teams on a consultancy basis to advise on strategy, as well as working as your remote SEO team to create, action and deliver a full SEO strategy externally.
Whether your objective is to drive more patient enquiries, boost visibility or drive more awareness of a product or service, our healthcare SEO strategies will help your brand become the first choice for patients and customers.
This is underpinned by one of the most innovative healthcare SEO tools, our proprietary approach ‘Navigator’.
Local SEO for healthcare
Whilst many healthcare brands operate on a national basis, patients often want services tailored to their local area.
Our local SEO for healthcare strategies focus on optimising your online presence to attract patients from your local area. This can involve things like enhancing Google My Business listings and local keyword research, supported by focused content.
Medical SEO services
Google places more scrutiny on websites that impact customers' health, so it's crucial that health and medical brands demonstrate clear trust signals.
Our SEO strategies follow E-E-A-T best practice, demonstrating your brand Expertise, Experience, Authority and Trust, to show both patients and Google that your services are authentic and trustworthy.
Healthcare PR
agency
Our expert PR team is best-placed to operate as your outsourced healthcare PR agency.
Our daily media monitoring will keep your brand up to date with trending and breaking news, whilst our decades-worth of experience and industry contacts will ensure we can place your brand at the front of important stories and conversations. We're also experienced in crisis communications, so if something does go wrong, we're in your corner to get things back on track.
Digital PR for healthcare
Digital PR combines PR best practice with SEO objectives to deliver growth online.
As an award-winning Digital PR agency with experience working in the healthcare sector, from care providers to clinical trials to healthcare products, we're best-placed to leverage the power of Digital PR for your healthcare brand.
Our team is an industry-leading combination of Digital PR & SEO experts, PR Professionals and former journalists with decades of experience.
Healthcare media relations
Journalists receive more than 200+ emails about stories every day, so effective media relations are crucial for getting your brand story to cut through the noise.
We have over eighty years' combined experience working with the media in numerous different verticals, including healthcare. So, if you've got a great brand story to sell-in, then we know just who to pitch it to. And if you don't know how to create PR-able stories about your brand, we can help with that too.
Healthcare influencer marketing
In the right hands, influencer marketing can be a powerful asset. But in the wrong hands, it can be a PR disaster.
Our healthcare influencer marketing strategies are rooted in detailed audience insights, and we use both software, talent agencies and our own black book of contacts to source and secure the most authentic influencer for your brand. Our expert team manages the full process, from contracts to content creation to give your marketing team peace of mind.
“No Brainer have been a fantastic partner to us, providing a joined up and cohesive SEO, content and digital PR strategy that we just could not have delivered in-house.”
John Swaffield
TakingCare
Happy customers
“What’s great about working with No Brainer is their depth of knowledge and expertise, their innovation, their holistic approach to content marketing and their efficiency! They’re a genuine and exceptionally talented bunch of people who work with you to understand your needs and deliver the results you want”
Stephanie Mcevoy
Places for People
“No Brainer was able to work nimbly with us at short notice on a story that had already performed very well across mainstream travel and lifestyle media. They leverage the hook, exploring different features and angles to enhance its online impact and SEO.”
Becky Bennett
The Eden Project
Leveraging viral topics to land national PR for clinical trials company
212m+
coverage reach
36
pieces of coverage
71
avg. domain authority
- Digital PR, Media Relations
MAC Clinical Research is a UK based medical research organisation which conducts paid clinical trials to develop new types of medicines.
More than 800 million reach for UK-based sleep expert
41
Pieces of online coverage (over a two-week campaign)
29
Direct links
885
Million reach
- Digital PR, Media Relations
James Leinhardt is a Sleep Posture Expert, and owner of pillow and mattress brand Levitex, who has spent more than 10 years working in healthcare and helping patients alleviate pain through his expertise in postural management. The brand has worked with No Brainer since its launch in 2019.
Boosting website traffic for personal alarm retailer
60%
Increase in online revenue YoY
99
Online coverage
73%
More website visits
- Digital PR, SEO, Content
Taking Care are the largest private personal alarm provider in the UK, endorsed as a Which? Trusted Trader Approved Service, and are the first Approved Service for the installation and servicing of personal alarms in the UK.
?
Answers
to your healthcare marketing questions
We answer common questions about healthcare marketing services and about our unique approach.
Digital marketing is an important channel for healthcare brands as it helps them to reach and engage patients online. It enhances visibility, educates audiences, and builds trust through targeted content, SEO, Digital PR and social media. By leveraging digital marketing strategies, healthcare brands can attract new patients, improve patient retention and educate and engage new communities to drive growth in their services.
To demonstrate ROI for digital marketing in healthcare, it’s crucial that key metrics like website traffic, conversion rates and patient acquisition costs are all captured. Analytics tools will go some way to piece together the patient journey from initial enquiry to sign up, and it’s key that marketing teams have access to offline and online data to monitor key campaign timelines. Our team can help you drill into the numbers and work out which activity is working best to engage your target customers.
Quality content is crucial for healthcare SEO because it drives organic search visibility by providing relevant, keyword-optimised information that meets patient needs. However, the key thing is that the content must be of a high standard. With Google placing a critical eye on YMYL websites (sites that impact an individual’s Money or Life a.k.a. finance, health), healthcare brands must make sure they’re sharing genuinely insightful, authentic and experience-backed content online to meet Google’s high standards. Content must always be reviewed by a medical professional, and sources, authors and references clearly signposted throughout the piece of content.
When done well, content can help healthcare brands to build trust, educate audiences, and improve website rankings. When done poorly, it can undermine your entire marketing strategy and erode customer confidence.
PR in healthcare is essentially managing a healthcare brand’s relationship with the public. This involves managing the healthcare organisation’s public image, media relations and public communications.
Healthcare providers, whether private or public sector, may be more likely to experience negative PR situations than most brands, as healthcare is an emotionally charged and sometimes contentious topic in the UK. So, healthcare brands need to ensure they have robust processes in place to deal with any situations that require PR comms.
The intention of healthcare PR is to build trust with the public, whilst promoting services and maintaining a positive reputation through strategic messaging. For example, this could be managing a situation where an unhappy patient has been interviewed by the press, or reacting to a breaking news story about a new drug that’s being made available to UK patients.
Effective healthcare PR enhances credibility, fosters patient relationships, and supports the overall growth and success of the organisation.
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