About the role
The Senior Account Executive for News and Outreach position is a newly created role within the business and the postholder will work closely with our News and Outreach Director and Digital PR Director. You will be integral in helping us continue to develop and deliver our ‘always on’ PR approach, with a passion for all things news and a relentless drive to deliver and land coverage for our clients.
You will be comfortable training the wider team and new starters on all things news and will be excited by the challenges of developing this area of the business. You are not afraid of a challenge, and getting stuck in when it comes to helping to create and deliver our news and outreach activity.
Who we’re looking for
Everything we do is underpinned by our WIRED values, these are shared by our entire team and help guide us as an agency. It is important that our Senior Account Executive for News and Outreach achieves success through these and their behaviour reflects our values at all times:
- We, not I – You are positive, energetic and collaborative. You listen and understand the challenges of other team members and take time to help upskill more junior members of the team.
- Ideas people – You can proactively identify and put forward creative ideas on how to achieve client objectives. You are happy to suggest new ways of doing things and actively seek inspiration from outside the agency to keep us at the forefront of news and outreach trends.
- Results-focused – You are relentlessly focused on achieving client and business objectives and KPIs and focus on achieving results through the highest quality work. You also understand how PR links to client outcomes.
- Excellence as standard – You are uncompromising on standards and your attention to detail is second to none.
- Do the right thing – You do the right thing always. You’ll lead by example, communicate with honesty, respect and clarity, championing No Brainer and our collaborative culture, always.
What you'll be doing
- Working with our clients to create news releases, reactive comments, thought leadership pieces and more.
- Adopting our ‘always on’ approach by constantly monitoring the news and searching for opportunities for our range of clients in gold-target publications.
- Proactively coming up with creative ideas for how to build the reputation of our clients by landing them coverage in the news – from local, regional, trade and national press to radio and TV broadcast placements.
- Working on larger, data-led Digital PR and creative campaigns to earn new links for our clients on top-ranked news pages.
- Project managing various workstreams across our client base, hitting key deadlines.
- Working with the team to track and analyse media coverage and campaign performance metrics to assess and demonstrate effectiveness to clients – learning and adapting as we go.
Here's some stuff you'll need
- Minimum of one year experience in journalism or targeted media outreach in an agency (please provide a link to your byline/ portfolio/case studies if you have them)
- A great content writer of everything from news releases to in-depth columns dealing with complex subjects to lighter articles.
- A proud ‘news nerd’! Someone who keeps their finger on the pulse of the news agenda, with a terrific news sense and passion for everything from local stories to national and international.
- Excellent knowledge of the UK news landscape – and demonstrable good relationships with journalists (or demonstrable experience in building positive mutual relationships with journalists).
- An excellent all-round communicator with brilliant attention to detail in your writing – from accuracy to spelling, punctuation and grammar.
- Strong grasp of what makes a story newsworthy.
- Strong organisational skills and experience of juggling multiple deadlines and client priorities.
- Demonstrable experience in hitting and exceeding KPIs – whether for agency, in-house or pageview targets for newspapers.
- Demonstrable hunger and drive to land coverage / create compelling news stories / get content published on high-quality news websites.
- Ability to demonstrate different creative approaches used to land coverage in key media titles.
Bonus points for any of the following
- Experience in Digital PR or working in a similar news-focused role within an agency.
- Experience in effectively building and reviewing high-quality, bespoke media lists.
- Experience in handling crisis communications for clients
- Familiarity with PR tools and software for media monitoring – such as Buzzstream, Roxhill and Cision.
What you’ll get from us
- Salary £25k-£30k depending on experience
- 25 days holidays plus bank holidays (increasing annually to a maximum of 30 days)
- Hybrid working – 2 days a week in the office (this will be 3-4 days a week during your induction period)
- 5% pension contribution
- Private healthcare to support with GP appointments, dental care and optical care (from 6 months)
- 5 hours PDP time per month, and a bespoke progression and training plan
- Annual volunteering day and regular team events and socials
How to apply
Please send us your up-to-date CV along with a cover note to tell us a little more about you and some examples of your work. Creativity is a huge part of what we do, so feel free to inject as much personality and originality into your application as you like!
Recruitment process
- Stage 1 – In-person interview with competency task
- Stage 2 – In-person meet and greet with the team
Applications close at 5pm on 25th October 2024 but please apply as early as you can as we intend to conduct 1st stage interviews for suitable candidates as soon as possible.
No agencies please.
We hire great people from a variety of backgrounds regardless of race, religion or belief, sex, gender reassignment, sexual orientation, marital status, pregnancy and maternity, disability or age. If you share our values and work ethic, you’ll fit in.
