Social media marketing agency

Your online presence, including your social channels, are an extension of you and your business, so should reflect and maintain the same standards you would anywhere else. In our tech savvy world, there’s no surprise our customers will check out our socials, in line with other research, before they commit to a brand’s products/services.

By utilising an effective social media strategy, you can cut through the noise, and focus your attention on the platforms that will drive results and create the most authentic engagements.

The common misconceptions with managing social media accounts is that you ‘just post content’ or you ‘just film videos’ but this couldn’t be further from the reality. In order to make your social accounts a success, and a buzzing hub for your community to interact and engage, it’s the data-driven insights that will level up your online presence.

Constant reviews and updates are needed to make sure you’re presenting your business in a way that resonates with your target demographic. With the passing of time, and generations ageing, the audience you may have been targeting in recent years, could have naturally shifted away from your services/offering. Hence the need for a refresh of your strategy.

This is encompassed by a social media audit and strategy, a thorough, in-depth and continuous process that will ensure your social game is a hail, rather than a fail.

Organic social: This is any activity on your social channels without a dedicated paid budget behind it – organic posts, events, community groups, etc.

Paid social: This is when you use a budget to promote any form of activity on your social account. Most social channels will have a paid advertising option, but this doesn’t necessarily mean the limitations of an ad’s placement are only to that specific platform.

For instance, as Meta owns Facebook and Insta, if you choose to set up your paid campaign on Facebook Ads Manager, you also have the option to include promotion on Instagram. Additionally, this also applies to relevant third-party websites, depending on the partnerships the social platform has.

We understand the needs of our clients are very different, and that’s why our measuring process isn’t a one-size-fits-all. Through marketing meetings with us and your team, we will:

• Identify core goals
• Select key metrics to measure
• Conduct regular reviews and recommendations
• Build a report monthly on the results
• Continue to optimise and adapt

Utilising a number of tools, we deliver accurate reporting methods to provide a clear picture of campaign success.

Deciding on whether an organic social post, or an initial idea, is worth a chunk of budget comes down to weighing up how this will be perceived by your target demographic – and this is where we step in.

Utilising other strategies, such as social listening, we can consider whether this will help to reach your target goal. This could be in the form of conversions, traffic to the website, reach, etc.

As part of this, we conduct a whole separate audience analysis for any paid social activity, creating specific, bespoke audience personas, based on information about current and potential future customers. For any successful social media ad campaign, you need to make sure you’re always evolving your audiences.

• Identify core goals
• Select key metrics to measure
• Conduct regular reviews and recommendations
• Build a report monthly on the results
• Continue to optimise and adapt

Utilising a number of tools, we deliver accurate reporting methods to provide a clear picture of campaign success.

The most important thing to remember is your brand’s identity, audience and message. Just because you can sign up to every social platform available doesn’t mean you have to, or that it fits with your strategy.

Focus on your demographic, and research the channels they most engage with – there’s no point wasting energy on a platform that doesn’t align with your brand or bring in the results you need.

According to Statista, the most popular social networks are, in order:

• Facebook
• YouTube
• WhatsApp
• Instagram
• TikTok
• Snapchat
• Twitter
• Pinterest

You shouldn’t rely on one form of marketing alone, although this may generate results, the most effective strategy combines multiple services with a consumer-centric view. By creating an omnichannel campaign, you’re creating a seamless integration with numerous touchpoints, helping to guide your user down the conversion funnel.

As an integrated agency, we use our cross-service capabilities to deliver outstanding campaigns that go beyond the everyday.

The most important metric when analysing an influencer’s performance will completely depend on the brief and the expected end goal. However, most commonly, one of the KPI’s will measure the audience engagement, including likes, comments and CTR (if a link is provided).

This will all depend on your target demographics when considering which are the most popular channels to use. However, HubSpot have pulled together data from a recent survey, highlighting channels marketers leverage the most in influencer marketing and where influencers achieve the highest ROI for the companies they work with.

1. Instagram
2. YouTube
3. TikTok
4. Facebook

Like with any marketing activities you undertake, there needs to be clear KPIs, or goals attached to it as part of your strategy. This will need to be outlined in initial conversations with the influencer and the brand you’re working with to iron out any expectations from the beginning.

Metrics could include reach, impressions, clicks, conversions, CTR.

Choosing an agency for social media marketing services that is a good fit for your business is really important. Different agencies can have varying areas of strength and experience, so matching a social media marketing company that already aligns with your brand and audience will help set you up for success. 

Viewing case studies and asking to see previous proven results for comparable campaigns can help you make a decision on the right social media marketing company for you, but the real key is finding an agency that fits with your ethos and vision too.