Increasing brand visibility for a clinical research brand

Influencer marketing and content creators:

• Through influencer marketing, we were able to leverage the audiences of key opinion leaders and existing online communities across specific conditions.
• Working with influencers on content and deliverables that met the strict eligibility criteria from trial researchers, as well as remaining true to the content of the influencer, we were able to resonate with their audiences in a genuine and authentic way.
• Our initial campaign was so successful, the team repeated a similar campaign with the same influencer two months later.

Targeted paid media:

• Targeted paid media options were activated for a range of trials to support other outreach activity.
• Through paid advertorial, drafted by the No Brainer team, with a wide range of regional media titles, we were able to hyper-target residents in areas local to specific trial sites.
• This resulted in clear spikes in traffic through 2021 linked to campaign activation timelines and brand searches increasing 402% YoY.