Creating media buzz across PR, socials and beyond for Blackpool Pleasure Beach

Attractions PR is fast-paced, with lots of twists and turns, so we needed a flexible PR strategy to keep us on track.

Media monitoring and reactive pitching:

• We supported the in-house team with Press Office support, reacting to key news stories as they broke and managing media relations around key updates from the attraction.
• Our media monitoring and reactive-PR allowed us to be at the forefront of trending topics, and we leveraged themepark fanatics and in-house experts to create expert-led content.

Utilising media contacts:

• As well as running a thread of activity that amplified key trading messages with our media contacts and secured What’s On reviews and features, it was also important that we had a layer of activity that celebrated what Blackpool Pleasure Beach does best – create fun experiences that people remember forever.

Research and insights:

• Many the celeb has descended on the iconic theme park over the years – from Gary Barlow to Prince William – and the A-lister visits always causes a media frenzy and excitement on socials. So, we decided to tap into Blackpool’s history as a secret celeb holiday destination – and a famous hotspot for impersonation acts – to launch our summer activity.
• We snuck an Ed Sheeran lookalike on-site to tease visitors to see if they could tell if he was the real deal, causing a spike in social engagements, media coverage and excitement. Our entourage of Security and ‘celebrity management’ team sourced fly-on-the-wall style footage and then seeded this out on socials throughout the day to generate organic social reach.
• Ed went down a treat, with social engagements spiking to the highest level all year and over 60 media outlets covering his visit.